The Journal, Friday, 8/18
Hey Folks, Much of what follows is me thinking aloud. If you get something of value from it, good. But mostly it’s me using you as a sounding board. Sorry about that. Wow. I’ve been at this literary stuff a very long time. And the marketing stuff. Both in-person, glad-handing bookstore managers and sitting for hours at book signings and all that, and the much less costly and smarter electronic marketing. In fact, after I did some basic math I finally gave up (by and large) on book signings, etc. unless I happened to be speaking at a conference at … Read more