Getting a Reader to Spend…
In Today’s Journal * Quotes of the Day * Of Interest * The Numbers I wasn’t going to put TNDJ out today, but this stuff is too important to let slide. Quotes of the Day “Getting a reader to spend money for a book comes in four steps: Cover and author name. Branded name and cover branded to a genre. Sales copy. Opening that makes a reader want to buy. Ending, validation that make readers want to look up more work by the same author. (The endings also includes back matter.)” from Dean Wesley Smith (see Of Interest) Note: Both … Read more