The Journal: Benefits vs. Features
In today’s Journal * Quote of the Day * Benefits vs. Features: Notes on Marketing and on Writing * Of Interest Quote of the Day “There’s a responsibility in being a person. It’s more than just taking up space where air would be.” John Steinbeck in East of Eden This is easily one of the more important and apt quotes I’ve ever included here. Benefits vs. Features: Notes on Marketing and on Writing Matt Perryman, author of the recent guest post on marketing, also passed along a book recommendation: The Ultimate Marketing Plan by Dan Kennedy. I didn’t provide a … Read more