The Journal: Me Again, on Marketing

In today’s Journal * Topic: Me Again, on Marketing * Of Interest Topic: Me Again, on Marketing Matt wrote to ask whether I thought marketing was important or whether I agree with Dean Wesley Smith that marketing doesn’t make a best seller. That might have been Dean reacting to my position that James Patterson is a bestselling author primariy due to his genius at marketing, and ncertainly not as a result of his storytelling ability. Dean and I went back and forth on that one for awhile. I very rarely disagree with Dean, but at one point he and a … Read more

The Journal: Benefits vs. Features

In today’s Journal * Quote of the Day * Benefits vs. Features: Notes on Marketing and on Writing * Of Interest Quote of the Day “There’s a responsibility in being a person. It’s more than just taking up space where air would be.” John Steinbeck in East of Eden This is easily one of the more important and apt quotes I’ve ever included here. Benefits vs. Features: Notes on Marketing and on Writing Matt Perryman, author of the recent guest post on marketing, also passed along a book recommendation: The Ultimate Marketing Plan by Dan Kennedy. I didn’t provide a … Read more

The Journal: Guest Post on Marketing

In today’s Journal * Guest Post on Marketing * Of Interest Guest Post on Marketing Note: The post below started life as a comment on yesterday’s post. But it was so well-done, I wanted to be sure everyone saw it. So I chose to use it here today as a guest post. Enjoy. And thanks, Matt. “Marketing and writing are vastly different skills. A person doesn’t have to be a writer before s/he can market and sell books.” Just getting caught up around here, and your remark here reminded me that one of the best marketers I know always drives … Read more