The Journal: Me Again, on Marketing

In today’s Journal * Topic: Me Again, on Marketing * Of Interest Topic: Me Again, on Marketing Matt wrote to ask whether I thought marketing was important or whether I agree with Dean Wesley Smith that marketing doesn’t make a best seller. That might have been Dean reacting to my position that James Patterson is a bestselling author primariy due to his genius at marketing, and ncertainly not as a result of his storytelling ability. Dean and I went back and forth on that one for awhile. I very rarely disagree with Dean, but at one point he and a … Read more