The Journal: Writing Sales Copy

In today’s Journal * An excellent example * Today * Of Interest * The Numbers If you’d like to see an excellent example for now NOT to write sales copy (your book description), take a look at what the publisher did to describe Steven Pressfield’s latest novel, 36 Righteous Men. I saw an ad for the novel in CrimeReads, and I clicked through. What the hey? It’s Steven Pressfield, right? So I might as well at least read the blurb. And I did. And I won’t buy the book. Rather than enticing me to buy the book (that’s the job … Read more